The following is a summary of the Glanside Creative Techniques used in the development of:
The Laddering Technique has been used to develop a framework of themes, concepts and ideas that ‘ladders-out’ from the chosen subject matter (i.e. chosen specific ideas).
The subject matter is The Workington Craft Beer Association. The specific ideas listed have been drawn from reports concerning microbreweries.
Phrases defining the specific idea: –
Creative Thinking Technique: Laddering
The following are ladders consisting of climbing idea rungs that define a framework of themes, concepts and ideas.
The following is a list of ‘points of departure’ from the above idea ladders.
The Workington Craft Beer Association