Material Fusion is the core of all creativity.
Nearly all creative work is a recombination of existing creative ideas and elements to produce something new and creative, and therefore exciting.
Material Fusion is a creative mechanism in which established ideas are taken from the environment and combined together (often under intense pressure) in such a way that they react to create a new idea – and giving off creative energy and trajectory in the process.
Once a new idea is formed it needs to be structured and organised if it is to be of use in creative work.
All creativity moves from the specific (the subject of interest that is being analysed through creativity) to the general (the new creative ideas coming from material fusion).
There is no idea that exists in isolation. Every idea is a link in a chain. The idea of a table is a link in a chain of ideas concerned with food, or work, or administration, or ornamentation etc.
A newly formed (i.e. newly fused) general creative idea only becomes of value to you if one of the chains of ideas, to which your new idea can be connected, leads back to the specific material that you are working on.
If a chain of ideas connects your specific ideas (i.e. the project you are focussing on) to your newly fused idea, you have discovered a new and useful idea that can grow your creative work (or even provide new direction to your creative work).
This new idea now needs to be combined into your established creative work.
There are many creative techniques to help in that process. Glanside Creative Techniques are divided into Mixology – which are ‘material fusion’ techniques designed to produce new ideas – and Cultivation – which are techniques designed to assist in this process of integrating new ideas into your creative work.